Applied on natural hair they create beautiful shades, giving a new light to hair. On colored hair, they intensify and tone the reflections for shiny color, helping to maintain it over time. Seven Shades is also the perfect solution for white or blonde hair for neutralizing the unwanted golden effect. Their formulation is ready for use: it doesn’t require further preparations or any addition of hydrogen peroxide or other activators. Seven Shades color masks give brightness and new reflections to hair in a structure-friendly way, as they do not contain alkalizers. Thanks to this formula, the product does not lighten natural hair, making it perfect for toning hair with streaks.