About us
We launched in 2022 as distributors for companies who care for genuine effective results for hair wellness. Our goal at Beauty Innovation is to distribute products that promote nothing less than thriving hair by using formulas that are safe. We focus on the importance of hair health for all hair types through the use of botanical ingredients that have been formulated to transform your hair and routine.
INOAR
All INOAR products have been created with updated philosophy and are 100% vegan. We are paraben, silicone, sulfate, and cruelty free. These collections are energized by nutrients your hair is going to love by giving you results.
genUS
GenUs formulated a wide range of shades made of premium salon quality to give you the exact color you want. GenUs also promotes the use of natural ingredients to discover your every hair need and provide you with long-lasting results.
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